{"title":"All products","description":"Our whole current range - from parent hacks and gifts for new babies to hours of fun at bathtime with our gorgeous dress up towels.  Accessories and toys for bath, swim and travel with babies and little ones.  And of course our global bestseller - the original Cuddledry apron towel - the world's best baby towel.","products":[{"product_id":"cuddledry-hands-free-baby-apron-bath-towel","title":"Cuddledry 'Hands-free' baby towel grey star","description":"\u003cp\u003e\u003cscript async=\"\" src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"\u003e\u003c\/script\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/_ctY8NJFLV8?rel=0\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"autoplay; encrypted-media\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe best gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option (please allow an additional 2 days for this).\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"The BEST thing we were bought as new parents.  Now we buy them for all our friends when they have babies!\" Andy P\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e”Best baby towel on the market if you ask me” Paloma Faith \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAs used by Mrs Hinch, Stacey Solomon and recommended by midwives, maternity nurses and thousands of parents around the world. The multi award winning Cuddledry baby bath towel - as seen on Dragons Den - makes baby bathtime safe and stress free with its clever apron design. No more struggling to hold a slippery wet baby as well as a towel- that battle every new parent faces!\u003c\/p\u003e\n\u003cp\u003eThe Cuddledry is a baby towel that attaches to the parent like an apron, keeping you dry and allowing you to lift and wrap your baby quickly and easily. Just pop the hood over your baby's head, and simply cuddle them dry.\u003c\/p\u003e\n\u003cp\u003eMade with supersoft bamboo and cotton, with TWO layers of towelling so your baby is snug and warm.  Beautifully boxed and luxurious quality.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Thank you so much for bringing this product into my life! Everything I have ever moaned to my other half about normal baby towels this product has eliminated all that.  Absolutely fab product!\" - Vicky (happy customer!)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eTakes the stress out of baby bathtime - makes it safe and simple\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMade with supersoft bamboo and cotton - stays silky soft even after washing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDouble layers of towelling keep you dry and baby properly warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUse from newborn to about 18 months - adaptable as they grow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMakes baby bathtime calm and happy! Great for baby swimming too\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eThe perfect new baby gift - luxurious AND practical\u003c\/li\u003e\n\u003cli\u003eEco option available with biodegradable bag \u0026amp; instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe original Cuddledry baby bath towel\u003c\/strong\u003e\u003cspan\u003e is 112cm long and 75 cm wide – the same size as a normal adults bath towel in fact!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur recommendation is that these are used for non-walking babies from birth until walking age, however many parents simply change the way it is used, and carry on using it as a toddler towel and beyond!\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Cuddledry","offers":[{"title":"No \/ Boxed towel","offer_id":29415322943599,"sku":"GR01","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"No \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":16766671093871,"sku":"GR01NB","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Yes \/ Boxed towel","offer_id":43980356321533,"sku":"GR01 - personalised","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Yes \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":43980356354301,"sku":"GR01NB - personalised","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/7475\/8255\/products\/grey2.jpg?v=1572436470"},{"product_id":"copy-of-copy-of-cuddledry-hands-free-baby-apron-bath-towel-blue","title":"Cuddledry 'Hands-free' baby towel blue edge","description":"\u003cp\u003e\n\u003cscript async=\"\" src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"\u003e\u003c\/script\u003e\n\u003cstrong\u003eA perfect gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option (please allow an additional 2 days for this option).\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe multi award winning Cuddledry baby bath towel - as seen on Dragons Den - makes baby bathtime safe and stress free with its clever apron design. No more struggling to hold a slippery wet baby as well as a towel- that battle every new parent faces!\u003c\/p\u003e\n\u003cp\u003eThe Cuddledry is a baby towel that attaches to the parent like an apron, keeping you dry and allowing you to lift and wrap your baby quickly and easily. Just pop the hood over your baby's head, and simply cuddle them dry.\u003c\/p\u003e\n\u003cp\u003eMade with supersoft bamboo and cotton, with TWO layers of towelling so your baby is snug and warm.  Beautifully boxed and luxurious quality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eTakes the stress out of baby bathtime - makes it safe and simple\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMade with supersoft bamboo and cotton - stays silky soft even after washing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDouble layers of towelling keep you dry and baby properly warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUse from newborn to about 18 months - adaptable as they grow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMakes baby bathtime calm and happy! Great for baby swimming too\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eThe perfect new baby gift - luxurious AND practical\u003c\/li\u003e\n\u003cli\u003eEco option available with biodegradable bag and instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe original Cuddledry baby bath towel\u003c\/strong\u003e\u003cspan\u003e is 112cm long and 75 cm wide – the same size as a normal adults bath towel in fact!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is designed to be used for non-walking babies from birth until walking age, however many parents simply change the way it is used, and carry on using it as a toddler towel and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rGsPTrwLvEk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Cuddledry","offers":[{"title":"No \/ Boxed towel","offer_id":30988986417263,"sku":"WCBL01","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"No \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":30988986679407,"sku":"WCBL01NB","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ Boxed towel","offer_id":43980355272957,"sku":"WCBL01 - personalised","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Yes \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":43980355305725,"sku":"WCBL01NB - personalised","price":44.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/7475\/8255\/products\/pic_for_blue_towel_on_site.jpg?v=1576842887"},{"product_id":"cuddledry-hands-free-baby-apron-bath-towel-pink","title":"Cuddledry 'Hands-free' baby towel pink edge","description":"\u003cp\u003e\n\u003cscript async=\"\" src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"\u003e\u003c\/script\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_ctY8NJFLV8?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eA perfect gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option \u003c\/strong\u003e\u003cstrong\u003e(please allow an additional 2 days for this option).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe multi award winning Cuddledry baby bath towel - as seen on Dragons Den - makes baby bathtime safe and stress free with its clever apron design. No more struggling to hold a slippery wet baby as well as a towel- that battle every new parent faces!\u003c\/p\u003e\n\u003cp\u003eThe Cuddledry is a baby towel that attaches to the parent like an apron, keeping you dry and allowing you to lift and wrap your baby quickly and easily. Just pop the hood over your baby's head, and simply cuddle them dry.\u003c\/p\u003e\n\u003cp\u003eMade with supersoft bamboo and cotton, with TWO layers of towelling so your baby is snug and warm.  Beautifully boxed and luxurious quality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eTakes the stress out of baby bathtime - makes it safe and simple\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMade with supersoft bamboo and cotton - stays silky soft even after washing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDouble layers of towelling keep you dry and baby properly warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUse from newborn to about 18 months - adaptable as they grow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMakes baby bathtime calm and happy! Great for baby swimming too\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eThe perfect new baby gift - luxurious AND practical\u003c\/li\u003e\n\u003cli\u003eEco option available with biodegradable bag and instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe original Cuddledry baby bath towel\u003c\/strong\u003e\u003cspan\u003e is 112cm long and 75 cm wide – the same size as a normal adults bath towel in fact!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is designed to be used for non-walking babies from birth until walking age, however many parents simply change the way it is used, and carry on using it as a toddler towel and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Cuddledry","offers":[{"title":"No \/ Boxed towel","offer_id":30695268974703,"sku":"WCPK01","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"No \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":30695271071855,"sku":"WCPK01NB","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ Boxed towel","offer_id":43980357992701,"sku":"WCPK01 - personalised","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Yes \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":43980358025469,"sku":"WCPK01NB - personalised","price":44.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/7475\/8255\/products\/SFpink2.jpg?v=1563356928"},{"product_id":"cuddledry-hands-free-baby-apron-bath-towel-pure-white","title":"Cuddledry 'Hands-free' baby towel white","description":"\u003cp\u003e\n\u003cscript async=\"\" src=\"\/\/cdn.embedly.com\/widgets\/platform.js\" charset=\"UTF-8\"\u003e\u003c\/script\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_ctY8NJFLV8?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eA perfect gift for baby showers, newborns, or frazzled parents!  \u003c\/strong\u003e\u003cstrong\u003eAvailable with baby's name embroidered on hood - just choose 'personalised' option \u003c\/strong\u003e\u003cstrong\u003e(please allow an additional 2 days for this option).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe multi award winning Cuddledry baby bath towel - as seen on Dragons Den - makes baby bathtime safe and stress free with its clever apron design. No more struggling to hold a slippery wet baby as well as a towel- that battle every new parent faces!\u003c\/p\u003e\n\u003cp\u003eThe Cuddledry is a baby towel that attaches to the parent like an apron, keeping you dry and allowing you to lift and wrap your baby quickly and easily. Just pop the hood over your baby's head, and simply cuddle them dry.\u003c\/p\u003e\n\u003cp\u003eMade with supersoft bamboo and cotton, with TWO layers of towelling so your baby is snug and warm.  Beautifully boxed and luxurious quality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eTakes the stress out of baby bathtime - makes it safe and simple\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMade with supersoft bamboo and cotton - stays silky soft even after washing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDouble layers of towelling keep you dry and baby properly warm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUse from newborn to about 18 months - adaptable as they grow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMakes baby bathtime calm and happy! Great for baby swimming too\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eThe perfect new baby gift - luxurious AND practical\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe original Cuddledry baby bath towel\u003c\/strong\u003e\u003cspan\u003e is 112cm long and 75 cm wide – the same size as a normal adults bath towel in fact!  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is designed to be used for non-walking babies from birth until walking age, however many parents simply change the way it is used, and carry on using it as a toddler towel and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Cuddledry","offers":[{"title":"No \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":40627510608071,"sku":"WC01NB","price":34.99,"currency_code":"GBP","in_stock":false},{"title":"No \/ Boxed towel","offer_id":40715042881735,"sku":"WC01","price":34.99,"currency_code":"GBP","in_stock":true},{"title":"Yes \/ ECO option - no box - biodegradable bag \u0026 instructions","offer_id":43980358549757,"sku":"WC01NB - personalised","price":44.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ Boxed towel","offer_id":43980358582525,"sku":"WC01 - personalised","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/7475\/8255\/products\/CU71AB_1.JPG?v=1567020998"},{"product_id":"cuddleroar-towel","title":"Cuddleroar bamboo soft hooded towel","description":"\u003ch3\u003e\n\u003cstrong\u003eBrilliant fun at bath or swimtime for your little dinosaurs or dragons!\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAs worn by Rex - son of Stacey Solomon, and Ronnie, son of Mrs Hinch!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable with name embroidered on front edge - just choose 'personalised' option \u003c\/strong\u003e\u003cstrong\u003e(please allow an additional 2 days for this option).\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade with our signature blend of incredibly soft bamboo and cotton towelling, this little Cuddleroar is irresistible!  Ethically made with sustainable bamboo. A really fun gift that will be used for years, and stays soft!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe perfect fun and useful gift for little ones\u003c\/li\u003e\n\u003cli\u003eSupersoft, superabsorbent fluffy bamboo towelling \u003c\/li\u003e\n\u003cli\u003esensibly big with tons of fabric to wrap them right up \u003c\/li\u003e\n\u003cli\u003ecosy hood to keep them warm \u003c\/li\u003e\n\u003cli\u003etwo sizes - 1-3yrs \/ 3-6 yrs \u003c\/li\u003e\n\u003cli\u003eencourages imaginative play \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\"\u003cspan\u003eA generous size, fun and soft towel. Just perfect!\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable with either box or eco biodegradable bag packaging.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eThe 1-3 age toddler towels\u003c\/strong\u003e are 60cm long from nape of neck to bottom edge of towel, plus 20cm height in the hood, so 80cm total height.  They are 130cm wide.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eThe 3-6 age children’s towels\u003c\/strong\u003e are 65cm long from nape of neck to bottom edge of towels, plus 25cm height in the hood, so 90cm total height.  They are 130cm wide.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Cuddledry","offers":[{"title":"No \/ age 1-3 years \/ box packaging","offer_id":43980343574781,"sku":"","price":31.99,"currency_code":"GBP","in_stock":false},{"title":"No \/ age 3-6 years \/ box packaging","offer_id":43980343640317,"sku":"","price":32.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ age 1-3 years \/ box packaging","offer_id":31002824343663,"sku":"CRR01","price":41.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ age 3-6 years \/ box packaging","offer_id":19787732090991,"sku":"CRC01","price":42.99,"currency_code":"GBP","in_stock":true},{"title":"No \/ age 1-3 years \/ eco packaging","offer_id":54944296731007,"sku":null,"price":31.99,"currency_code":"GBP","in_stock":false},{"title":"No \/ age 3-6 years \/ eco packaging","offer_id":54944296763775,"sku":null,"price":32.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ age 1-3 years \/ eco packaging","offer_id":54944296796543,"sku":null,"price":41.99,"currency_code":"GBP","in_stock":false},{"title":"Yes \/ age 3-6 years \/ eco packaging","offer_id":54944296829311,"sku":null,"price":42.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/7475\/8255\/products\/toddlerdino2.jpg?v=1600852002"},{"product_id":"cuddlebunny-bamboo-soft-hooded-towel","title":"Cuddlebunny bamboo soft hooded towel","description":"\u003ch3\u003ePerfect for cosy cuddles with your little bunny after bath or swimtime\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAvailable with name embroidered on front edge - 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